Diesel launches new omni-channel model

Diesel launches new omni-channel model

Diesel has launched Moon, an omni-channel operating model designed to significantly upgrade the company’s digital operations and make e-commerce more seamless. As e-commerce becomes more vital to companies’ businesses in a post-lockdown world where customers are still hesitant to return to shopping at physical stores, Diesel saw this as an opportune time to strengthen their e-commerce and omnichannel approach to business.

For consumers, Moon offers a smooth, easy and all-in-one shopping experience. Shopping options are unlimited, in that all of Diesel’s current global stock will be integrated and buyable through this model. Shopping itself becomes frictionless: increased service levels, easy returns in-store, same day pickup in all stores, same day delivery in key cities, pre-ordering and more are all available. In the near future, the act of shopping will also become highly personalized in the digital space; data-driven approaches will elevate and edit user-specific interfaces as more purchases are made.