DRESSLER launches pop-up at MODEWAGENER in Baden-Baden

DRESSLER launches pop-up at MODEWAGENER in Baden-Baden

DRESSLER is continuing to expand its presence in retail and is opening a pop-up space at MODEWAGENER in Baden-Baden. Through this collaboration with its long-standing retail partner, DRESSLER has created another space and pop-up concept for inspiring shopping experiences at the point of sale.

Complemented by an 8-meter-long window display, the 15 sqm pop-up area runs on the menswear floor of MODEWAGENER, Lange Str. 25, Baden-Baden, until April 14. DRESSLER is presenting its new DRESSLER world, featuring styles and coordinated total looks from the Spring/Summer 2026 collection.

The focus is on colour and summery materials such as lyocell and linen, as well as the new DRESSLER Traveller program, the expanded outerwear range, and the new leather capsule.

“Pop-ups are very helpful in communicating our comprehensive repositioning in retail and to end consumers. The brand remains true to its heritage while also focusing on further development and innovation,” says Thomas Jaeger, Managing Director of DRESSLER.