Enterprise Japan: Blanco special guest for the launch of the S/S 2023 collection

Enterprise Japan: Blanco special guest for the launch of the S/S 2023 collection

On the occasion of Milano Moda Donna Spring/Summer 2023, the launch event of the first pop up store of Enterprise Japan, an Italian sneakers and streetwear clothing brand founded in 2021 by Eli Group, took place at 10 Corso Como, with the special presence of Blanco.

For the occasion, the pop up has been transformed into a real underground club thanks to the presence of Blanco, artist of the moment, fresh from a national tour.

During the event, the Enterprise Japan x 10 Corso Como pop-up store was stormed by Blanco fans to grab a sneaky photo with the artist, who for the occasion wore a preview of the Spring/Summer 2023 collection by Enterprise Japan.

The S/S 2023 collection opens with a big news for the brand, the introduction of cargo pants with maxi pockets combined with oversized jackets, also with maxi pockets, in faded cotton that are added to sweatshirts and t-shirts with colors tie dye.

Enterprise Japan, together with 10 Corso Como, has also developed a super limited edition capsule collection consisting of 20 pairs of sneakers with two models: a total white model with the 10 Corso Como logo printed with an airbrush and the other made with a special contrasting tag on the tongue, available only in the Milanese concept store.