#FashionTech Berlin 7th edition

On the 16th of January 2018 the 7th edition of #Fashiontech took place at a new venue: Kraftwerk Berlin. The conference, which ranks among the leading events of its kind worldwide, saw the top visionaries come together to delve into the topic of “Fashioning the Future” and presented at which stages of the value chain technology can be integrated within to make the industry fit for the digital future. Particular emphasis was laid on the areas of Marketing & Communication, E-Commerce and Retail. Today these areas will be complemented in conjunction with partner, Messe Frankfurt, by looking into Sustainability and Technical Textiles at FashionSustain Conference.

Anita Tillmann, founder and Managing Partner of Premium Exhibitions GmbH and organiser of #FASHIONTECH: “The challenge for every company is to take the first step towards digitalisation, to accept change and to exploit this as an opportunity. From the very beginning, we made it very clear that Fashiontech doesn’t only mean making wearable technology. We understand fashion technology as the embedding of technology at all stages of value chain within both the industry.”

The question is: at what point can technology help a company to develop, not only in securing the own position in the market, but also in helping to stand out from the competition. Even if digitalisation might be easier for global players and vertical retailers, in part because they have more resources available to them by comparison. But what chances to small and medium-sized companies and emerging designers or independent retailers have to keep up the pace. Exactly at that level – between David and Goliath – #FASHIONTECH leads the discussion around the needs and chances of the digital transformation, and not only on a theoretical basis, but with as practical an approach as possible.

Following the #FASHIONTECH conference on 16 January 2018, the topic of Sustainability and Technical Textiles was the main focus the following day at FashionSustain by Messe Frankfurt. Anita Tillmann: “Two leaders with strong areas of expertise are collaborating and sharing knowledge in order to achieve the best-possible output for the industry. In Messe Frankfurt the PREMIUM Group has found the perfect partner to consolidate the content offering of Berlin Fashion Week and strengthen Berlin as a marketplace for fashion and innovation.”