Frankfurt Fashion Week launches digital FFW STUDIO

Frankfurt Fashion Week launches digital FFW STUDIO

Due to the ongoing global pandemic situation, Frankfurt Fashion Week will be taking place digitally from July, 5-9 and will launch FFW STUDIO – a digital streaming platform that offers curated and unique insights into trade shows, conferences, experiences as well as arts & entertainment. Always highlighting their key motifs of sustainability and digitisation while inspiring and stimulating new discussions.

“Now it’s time to look ahead. We set out to make Frankfurt Fashion Week and its ecosystem the driving force of the fashion and textile industry and to add relevant future issues to the industry’s agenda. And we still have our sights set on achieving this. For example, the new Frankfurt Fashion SDG Summit presented by Conscious Fashion Campaign in cooperation with the United Nations Office for Partnerships and “The New European Bauhaus – Workshop of the Future” conference inspired by the European Union’s “New European Bauhaus” initiative, organised by the Fashion Council Germany in cooperation with Frankfurt Fashion Week, promise a high-profile digital offer. This means that, even under these challenging circumstances, we will live up to our intention of completely reinterpreting a Fashion Week in Frankfurt and providing new momentum for transforming the future of the fashion industry,” says Detlef Braun, Member of the Executive Board of Messe Frankfurt. “It breaks my heart to have to cancel our tradeshows, conferences and events, as well as the planned collection presentations and shows, for the third time in a row. Let’s make no mistake here: the repercussions for the fashion industry are dramatic. But we are left with no other choice but to face up to the facts, take the necessary actions and plan the physical elements of a Frankfurt Fashion Week – which we are all looking forward to so much – for January 2022. For July we will now pool all our strengths to fulfil our responsibility to the sector digitally and without a get-together in person: in the FFW STUDIO, we will offer inspiration, while highlighting and discussing the topics of sustainability and digitisation at the highest level in corresponding formats. It’s about creating a kind of pre-season taster of our vision of a new Frankfurt Fashion Week, despite COVID,” says Anita Tillmann, Managing Director of the Premium Group. “Now more than ever!”