G-Star The Art Of Raw platform

G-Star The Art Of Raw platform

G-Star has launched its new platform The Art of Raw. The latter is a new platform for young award-winning design talents to create art pieces with denim waste. Continuing the brand’s dedication to the craftsmanship of denim, they are collaborating with various artists to explore the possibilities of denim.

The first participating artist of the project is Teun Zwets. Born in 1992, he graduated from the Design Academy Eindhoven in 2020, and won the Kazerne Award which has allowed him to establish himself in the international art scene thanks to his creations mostly made from material waste. For The Art of Raw, he designed the furniture object “Denim Living” which launched this month, April, on the 14th.

“Pushing the creative boundaries with a series of new art objects, created by artists who inspire us today.”