Ganni opens flagship store in London

Photo Credit : Ganni

Ganni opens flagship store in London

Danish fashion brand Ganni has made its debut into the UK with the opening of its new Flagship store at 36 Beak Street in Soho, London. The latter is part of Ganni’s global expansion and comes just months after the brand announced it would be opening 2 US flagship stores in New York and Los Angeles this autumn.

Decor is provided by a handful of artworks, vintage ceramic pots and striped rugs that are made from upcycled fabric from previous Ganni collections. Brightly-hued stools by Finnish architect Alvar Aalto have also been dotted throughout.

Garments are suspended from simple silver-metal clothing rails that curve at the corners. Accessories like shoes and handbags are presented on large chests of drawers crafted from recycled plastic waste – they nod to Ganni’s new in-store Take Back scheme, which allows customers to drop-off their unwanted clothing and shoes. They will be sorted, recycled and fed back into the textile or footwear industries by closed-loop recycling company I:CO Any profits made from the scheme will be also donated back to I:CO’s research projects.