GUESS JEANS and Borussia Dortmund Launch Limited Capsule Collection Inspired by Club Culture

GUESS JEANS and Borussia Dortmund Launch Limited Capsule Collection Inspired by Club Culture

GUESS JEANS and Borussia Dortmund have unveiled a new limited-edition capsule collection created in partnership with the club, translating the team’s sporting energy into contemporary denim fashion. The collection, developed with Nicolai Marciano, brings the brand’s signature “denim lifestyle” from the pitch directly into fans’ wardrobes.

The collaboration builds on a partnership first announced in Summer 2025, which connects street culture, football heritage and authentic style. The latest capsule marks the next step in that relationship, blending Borussia Dortmund’s iconic black-and-yellow identity with the Californian denim DNA and premium craftsmanship of GUESS JEANS.

Nicolai Marciano, Chief New Business Development Officer at GUESS, said the aim was to reinterpret the club’s energy through the brand’s design language.

“With this collection, our goal was to translate the energy of Borussia Dortmund into our design language. Denim and football share a common foundation: both are honest, authentic and bring people together. We wanted to create looks that don’t feel like traditional merchandise but instead function as a fashion statement—whether in the stadium or in everyday life. This capsule is our homage to the modern fan lifestyle.”

The capsule collection includes premium T-shirts, sweatshirts, hoodies, bomber jackets and classic denim pieces such as jackets, jeans and shirts. Each item features subtle BVB-inspired motifs and lettering, while caps with the club’s logo complete the lineup.

The accompanying campaign places denim at the heart of Dortmund’s football culture. Visuals follow familiar matchday routes through local streets and pubs, highlighting how denim has evolved from a symbol of loyalty into an expression of individuality and identity.

The campaign stars real Dortmund supporters—local fans whose personal connections to the club bring the collection to life and link the GUESS JEANS design vision with the city’s football energy.