GUESS JEANS and Nicolai Marciano announce new creative partnership with world-renowned Japanese artist VERDY

GUESS JEANS and Nicolai Marciano announce new creative partnership with world-renowned Japanese artist VERDY

GUESS JEANS and Nicolai Marciano, Chief New Business Development Officer , announce a partnership with Japanese multi-hyphenate artist VERDY, a global leader in the creative and fashion industries. This collaboration seamlessly blends VERDY’s contemporary style with GUESS JEANS’ rich heritage.

Since 2023, GUESS JEANS has maintained an ongoing series of global partnerships with VERDY, realized in Paris and Osaka. In 2025, Nicolai Marciano cemented the brand’s relationship with the award-winning artist and welcomed VERDY to the GUESS JEANS family.

“I‘m excited to be working with GUESS JEANS and my good friend Nicolai. I’ve always respected the passion he and his family put into the brand. GUESS has so much history and culture, and I’m happy to be a part of it. ” – VERDY

Following the brand’s launch in 2024, Nicolai Marciano created global activations, opened flagship stores in Amsterdam and Berlin, and led the brand’s expansion into India through a partnership with Tata Unistore. The announcement of VERDY as a brand ambassador is the latest step in GUESS JEANS’ global development, which continues to expand beyond the brand’s cultural and artistic portfolio, as well as its expansion into other markets.

I have had the pleasure of getting to know and befriend VERDY over the years. I have always admired his kindness and his ability to bring a fun and playful element to everything he touches. As we undergo a fundamental shift in our strategy in Japan, now focused on GUESS JEANS, I felt it was important to bring VERDY on board for this exciting new chapter. ” – Nicolai Marciano.

As Japan’s creative pioneer, VERDY plans to expand and reshape the global GUESS JEANS universe. VERDY’s appointment brings new energy and kicks off the next phase of the brand’s expansion strategy in Japan.