GUESS launch multiple COVID-19 relief efforts

GUESS launch multiple COVID-19 relief efforts

GUESS? along with The GUESS Foundation, are launching multiple COVID-19 relief efforts, as part of their belief that we are #InThisTogether. Partnering with organizations to donate funds, clothing, and PPE, including 150,000 masks in Italy and Spain, and encourage blood donations to help support their global community during the COVID-19 crisis. The mission is simple: Give. Protect. Inspire.

Paul Marciano, Chief Creative Officer, commented: “At GUESS, we want to inspire our communities to fight the COVID-19 crisis with strength, hope, and support of each other. We must maintain this strength for our families, our community and our world, as, together, we can overcome anything. In order to provide essential and urgent resources for those in greatest need, GUESS is donating over $1,300,000 toward the relief of our global community.”

Give: In partnership with Good360, a global leader in product philanthropy and purposeful giving, GUESS?, Inc. will donate goods to its communities, including 45,000 pieces of apparel, as well as blankets and coloring books. Good360 has a vast non-profit network that can distribute clothing to those most in need. In addition, The GUESS Foundation and GUESS?, Inc. will make a donation to the LA Regional Food Bank to provide meals for struggling local families and children.

Protect: The GUESS Foundation, in partnership with Direct Relief, will donate funds toward personal protective equipment to help protect healthcare workers and essential service providers working on the frontlines in the USA. Separately, The GUESS Europe Foundation will directly source N95 masks to be distributed to hospitals in the Lombardy region of Italy and the Madrid region of Spain, two areas hit hard by the virus.

Inspire: GUESS?, Inc. will utilize its communication platforms, such as social media and its vast network of brand ambassadors, to drive awareness and amplify critical messages to help save lives. For example, GUESS is planning an information campaign regarding the need for donations to replenish the national blood supply. A single blood donation can save up to 3 lives, and the short amount of time it takes to donate blood can mean a lifetime to a patient with COVID-19.