Hugo Boss launches its first digital showroom in Berlin

Hugo Boss launches its first digital showroom in Berlin

Hugo Boss has launched its first digital showroom in Berlin. The brand presented its Hugo pre-fall collection for 2018 at a pop-up space in Berlin to showcase its digital showroom last week. Via a 65 inch touchscreen, resembling a table, viewers were able to browse through the entire collection, go through numerous colour and combination options and directly order pieces from the collection.

Specially developed for Hugo Boss, the dedicated application was created within a very short time using the so-called “scrum method.” This technique taps a form of agile project management that enables the rapid visualization of solutions to complex problems within a flexible framework.

Hugo Boss aims to roll out its digital showroom to its global market in 2018 following its launch in Berlin.