ICE agency x Zalando support ‘Made in Italy’, with a project exclusive

ICE agency x Zalando support ‘Made in Italy’, with a project exclusive

Agenzia ICE and Zalando collaborate together for the first time by activating “Made in Italy” Gallery: an exclusive partnership that aims to promote the style and tradition of Italian fashion and cosmetics, as well as helping a selection of 40 Italian brands to expand abroad through an investment of over 1 million euros. This project involves the offer of Zalando Partner Program platform services that will allow brands to connect to beyond 49 million potential customers in Europe. In addition, a dedicated virtual gallery in Zalando will be launched to celebrate the best of Made in Italy, involving both new brands and Italian brands that are already partners by Zalando.

“We want to keep the world’s attention on fashion and cosmetics, two sectors among them most significant ambassadors of Made in Italy “says Carlo Ferro, President of the ICE Agency.

“The partnership with such an important player as Zalando in Germany, a proximity market which together with the other European countries represents a point of reference for our companies, it goes seen in this perspective, and is part of our broader support plan which includes 33 agreements with the main international e-commerce platforms. With the aim of accompanying them on the markets in a global context where e-commerce plays an increasingly central role, especially in the current one geopolitical and post-pandemic situation. I send my best wishes for this new business project and to the whole Zalando team ”.

ICE will mainly provide support to brands through an investment to develop marketing campaigns dedicated to maximizing the visibility of the offer through Zalando Marketing Services (ZMS).

“I am particularly proud of our collaboration with ICE Agency and to announce the beginning of a new opportunity for companies of Italian excellence to grow in the world of digital with Zalando. Made in Italy represents an added value, not only in our country, but especially abroad. Italian brands have always stood out as a synonym of quality, of craftsmanship and creativity, and today more than ever, this aspect is a competitive value where we want invest “- concludes Riccardo Vola, General Manager Italy and Spain Zalando.