Inclusivity: a vital value for consumer x brand relationships

Photo Credit : Tommy Hilfiger

Inclusivity: a vital value for consumer x brand relationships

Recent times highlight the importance to incorporate news events into the fashion industry in order to respond to customer demand. Today’s consumers are more informed, connected and savvy. They want to identify with brands. In order to do so, brands need to depict values. Inclusivity is a vital value. Whether that is about gender, color or religion, fashion should, and already widely is, include these topics to reflect the current time and stay relevant.

Calvin Klein’s new campaign #PROUDINMYCALVINS highlights the LGBTQIA+ community and focusses on topics like identity, self love and self expression. Tommy Hilfiger has just released an adaptive line, which helps people with disability to dress easier. Amongst many other the following brands and designers are promoting equality and diversity throughout: Gender Free World, Prabal Gurung, Anniesa Hasibuan, Christian Siriano, Yeezy, Kintsugi Clothing, just to name a few.

Inclusiveness is not just a PR topic, but must be incorporated into a brand’s DNA. Only then a brand is truly authentic and can generate a loyal and long-term following.