INCOTEX BLUE DIVISION: Incotex and Giada S.p.A. announce their partnershipINCOTEX BLUE DIVISION: Incotex and Giada S.p.A. announce their partnership

INCOTEX BLUE DIVISION: Incotex and Giada S.p.A. announce their partnership

Incotex and Giada S.p.A. have entered into a partnership for the launch of a new denim line: INCOTEX BLUE DIVISION.

With this partnership, the two companies intend to merge their respective skills to give life to a new vision and create new aesthetic codes for the high-end Denim universe. The agreement was designed to combine the resources of the two companies and unite their respective strengths. On the one hand, the expertise of Incotex, already a manufacturer of the best trousers in the world; on the other, Giada S.p.A., with its supreme technical expertise and manufacturing capacity in denim and five-pocket product.

Manufacturing capacity, quality and design are all values that perfectly embody the two companies and form a solid common foundation on which they will develop their partnership. As is already the case for all Incotex trousers, the ambition is to become the market reference also in the denim world.

The first collection will be for Spring-Summer 2022, and it will be offered to the B2B market starting in June 2021.