The American corporation Bluestar Alliance acquired the Amsterdam-based premium label Scotch & Soda last year. Recently, Bluestar Alliance appointed United Legwear & Apparel Europe B.V. as the new licensee for all EU ecommerce operations of Scotch & Soda to ensure continued online service for European customers. This partnership aims to drive digital growth and retail expansion, with the opening of a new store on Carnaby Street in London in June.
To provide more clarity for the market, WeAr interviewed the CEO and co-founder of Bluestar Alliance, Joseph Gabbay.
What are your plans for Scotch & Soda in the near future for Europe as well as world-wide?
Scotch & Soda has exciting plans for Europe. We are committed to maintaining and expanding our own stores while also focusing on growing our wholesale and retail store presence. We have a global mindset and we will implement initiatives to develop the brand assortment, add categories and enhance customer experience through marketing campaigns, loyalty programs and exceptional in store service. We will continue to explore strategic partnerships that align with the S&S brand to engage the customer, reach new audiences and strengthen market share.What distinguishes Scotch & Soda as a brand to others?
Scotch & Soda is a brand that celebrates the free spirit of Amsterdam – with collections recognized for their optimistic, bold designs and original detailing. Scotch & Soda includes a wide range of apparel, denim, and accessories across men’s, women’s and kid’s. The mission of the brand is to bring joy and fuel self-expression. Every season, we deliver collections that feature unique design, unexpected fabric combinations and are crafted of high-quality fabrics.How will Scotch & Soda support retailers in the future?
We believe in retail. We are continuing to expand the brand’s presence in premium and specialty retailers, along with our own branded stores worldwide. We are employing a strong product, retail and marketing strategy and have already seen expanded brand presence with exciting growth to come. We are continuing to expand our Franchise network worldwide, including the Middle East, China, Japan, Thailand, Australia, New Zealand, India, Israel, Portugal, UK, Greece, Spain, Switzerland, South Africa, Mexico, and the US. We are also opening new locations in the Netherlands, Belgium, and Austria, with plans to launch in Latin America by the end of 2024. We have five stores planned for Germany.
The current collection of Scotch & Soda can be viewed in their existing showrooms.