Iris von Arnim & Rebelle collaborate to draw attention to circular economy in luxury fashion

The German cashmere label Iris von Arnim and the online marketplace for secondhand designer fashion, Rebelle, have teamed up to draw attention to the topic of circular economy in luxury fashion. From now on, customers who offer a pre-loved Iris von Arnim item for sale on Rebelle will receive a €100 voucher that can be redeemed in the Iris von Arnim shops as well as online. The cooperation gives customers an incentive to give their no longer worn Iris von Arnim pieces a second life by selling them on www.rebelle.com.

“We have to change the way we think and act in order to create a sustainable and circular fashion industry,” explains Cécile Wickmann, founder and managing director of REBELLE. “We would like to encourage our customers to make conscious buying decisions and to invest in fewer, but in high-quality articles and brands. Because they keep their quality and value over time, while the taste or size sometimes changes. By reselling these pre-loved pieces, we extend their lifecycle, save water and energy and reduce pollution. We are therefore very pleased that the big luxury brands are also dealing with the topic and are enthusiastic about the idea of re-selling their own products. Iris von Armin sets a very good example here.”

“The topic of re-sale has become an important and sustainable factor when it comes to the circular economy in fashion. Luxury brands must understand it as an essential element of future consumption and as an opportunity,“ says Valentin von Arnim, Managing Director of Iris von Arnim. Pre-loved fashion also serves the demand of younger target groups for more individuality. Rebelle combines all of these topics with a high level of service and is therefore the best partner for us. Our products are made for a very long life – and thus also for a second or third ownership cycle.”