Isetan Shinjuku main store to expand services for international shoppers

The Isetan Mitsukoshi Group welcomes about one million international shoppers annually at its twenty-four department stores in Japan. At the Isetan Shinjuku Main Store, sales to international shoppers in fiscal 2017 increased by about 30% from fiscal 2016, breaking past records. The sales to international shopper’s share reached over 10% of total store sales.

Given the fact, The Isetan Mitsukoshi Group enhances Inbound marketing as one of an important corporate strategy. In order to provide the same level of hospitality and convenience to international customers as already provided to Japanese customers, and to make the shopping experience more enjoyable, the store will enhance tax-free support and will provide better service to international customers.

In addition to the Tax-Free Counter on the sixth floor of the Main Building, a new Tax-Free Counter will be installed on the second basement floor of the Main Building, thereby raising the number of tax-free counter location in the building to two. A new counter for issuing Guest Cards will also be installed on the second basement floor, expanding the scope of services.

To promote multilingual digitalization and enhance in-store language support, the number of handy type automatic translation devices will be doubled to fifty with support available for 74 languages (English, Chinese, Korean, Thai, etc.)