ISKO announces Marco Lucietti’s new position as Senior Advisor

ISKO announces Marco Lucietti’s new position as Senior Advisor

Marco Lucietti, Global Marketing Director will take on the new position of Senior Advisor for ISKO, the international leader in denim production and textile innovation.

“After eight incredible years, I’ve decided to change from the position of Global Marketing Director of ISKOTM to a different role working closely with the management of the Company”, explains Marco Lucietti.

Marco Lucietti managed the worldwide B2B (Business to Business) Marketing activity of ISKO and led a global team of Marketing Professionals. During his eight years as Global Marketing Director, Lucietti focused on conveying the innovative value of the Company to the market, and built long term partnerships in the industry, always playing an active role in company’s activities and actions.

2016 marked the beginning of ISKO’s development plan to align its communication and add a consumer facing ingredient brand message. This was intended to help fashion brands connect with ISKO fabrics more effectively, involving different channels of communication and new media. The creation also of a Brand & Communication team, headed by Fabio Di Liberto, ISKO Global Brand Director, became important to support ISKO’s new communication strategy.