Photo Credit : https://www.facebook.com/iskodenim/

ISKO inaugurates brand-new showroom in Amsterdam

ISKO has inaugurated a brand-new showroom in Amsterdam, in the vibrant Oud-West neighborhood. Located near Calvin Klein, Tommy Hilfiger, Pepe Jeans offices and many young creative hubs, the location is a symphony of culture, fashion and art. 

On October 27th ISKO opened the doors of its new showroom to unveil the latest innovations and technologies in the S/S18 collection. Through the cutting edge technology of augmented reality, guests were able to interact with the collection, with new fabrics coming to life in 3D models that flicker on screen. 

In the evening, ISKO celebrated the new showroom with a party for guests and several key market VIPs. ISKO hosted the event with Denim Curator Wouter Munnichs, who has specialized in denim retail over the last 20 years. The event also presented talented denim professionals: Daphne Bleeker, who brought her art live to fabric and Dailybags & Sashikodenim, on hand to share ideas on how to re-use and recycle denim so it can have a second life.