ISKO launches a redesigned logotype to underscore its positioning as a must-have ingredient brand

ISKO launches a redesigned logotype to underscore its positioning as a must-have ingredient brand

Mirroring its constant evolution in the market, ISKO has launched a new logotype to match its role as both a timeless and contemporary partner to global fashion brands.

The logotype has been redesigned to enhance ISKO’s position as a key ingredient brand. Each aspect of the logotype has been tuned to underline the brand’s core values: innovation without boundaries, strength and the ability to adapt to different contexts while remaining loyal to its true identity. A capital letter “i” affirms the brand’s strength and self-confidence. Clear, unashamed lettering has been chosen to be sharp, elegant, polished and merge contemporary style with timeless influence. The holding device that used to embrace the logo has disappeared to let ISKO blend more easily with countless partners, adapting to each context without unnecessary chromatic interference or practical constraints.

Representing a key moment in ISKO’s history, the new logotype sets out to communicate a brand identity which has evolved and is on the point of evolving even further. Empowered by its timeless nature, the new logotype is ready to drive ISKO towards even greater achievements in the future.