ISPO Munich 2021 will take place virtually due to COVID

ISPO Munich 2021 will take place virtually due to COVID

In the coming year, ISPO Munich will take place February 1-5, completely online. In close cooperation with the branch and with consideration for the current development of the coronavirus, Messe München has decided to conduct the event completely digitally. By doing so, the world’s leading sports business platform will be beneficial for all participants, regardless of international travel restrictions. The event format will build upon the positive results of the virtual ISPO Re.Start Days in June 2020. It will offer opportunities for brand and product presentation, for discussion and networking as well as maintenance of international business relationships.

At the center of the five-day digital event stands the key topics of creativity and digitization, health and sustainability. The ISPO Munich Online conference program will offer numerous opportunities for discussion and interaction. In particular, the importance of sports and outdoor activities, and their connection to health, has been on the rise since the beginning of the coronavirus pandemic. In turn, this has increased the need for a platform where the core brands, key players and top athletes can connect and garner inspiration.

Jeanette Friedrich, Global ISPO Group Director, is optimistic about the digital format: “In the past ten years, ISPO has built vast digital competency and reach. We will now use this to offer an online event to the benefit of all participants. We are pleased that our plans for the digital event have been so positively received in the branch.”