ISPO Munich explored increasing digitalization of the sporting goods industry through ‘ISPO Digitize’ISPO Munich explored increasing digitalization of the sporting goods industry through ‘ISPO Digitize’ISPO Munich explored increasing digitalization of the sporting goods industry through ‘ISPO Digitize’

ISPO Munich explored increasing digitalization of the sporting goods industry through ‘ISPO Digitize’

ISPO Munich closed its doors a few days ago, and showcased in a snowy setting interest in winter sports products and filled the corridors during the four-day event. In addition to the latest winter sports equipment, the 2,801 companies at the fair showcased innovations and trends in the areas of outdoor and health & fitness. The focal point was the increasing digitalization of the sporting goods industry, a topic that was explored in the new format ISPO Digitize.

Klaus Dittrich, Chairman and CEO of Messe München, said: “With ISPO Digitize, we have pointed the way to the future for the sporting goods industry and sports retailing. The next step will be to apply this positive momentum and to get more people excited about sports.” The Digitize Area in Hall A4 provided a glimpse of the digital future. Representatives of sports retailing and the sporting goods industry had an opportunity to learn about digital solutions in product development, manufacture, marketing and sales. With the help of the Digital Readiness Check, they could see just how fit their own business is.

The Munich trade fair center will open two new halls this year: C5 and C6. As a result, ISPO Munich will have a total of 18 halls starting in 2019. The sporting goods industry will profit from this expansion. Growth is expected to be generated primarily by the areas of outdoor, health & fitness and innovative textiles.