Issey Miyake opens first flagship store in MilanIssey Miyake opens first flagship store in Milan

Issey Miyake opens first flagship store in Milan

Issey Miyake announced the opening of its first flagship store in Italy. Milano has been chosen for the location, and the store will be located in an historic building, Palazzo Reina, at Via Bagutta 12, in the Quadrilatero district. 

Approximately 500m² in size, and spread over the most prominent floors of the Palazzo, it is the first time that Issey Miyake has chosen an historical building for its new flagship store. 

"Design is an act of discovery, making things, making reality, freedom, innovation. Design is work that brings people joy. For me Milano is already the city of all creativity. I am proud to be part of it." Issey Miyake 

The store space is designed by TOKUJIN YOSHIOKA. 

“A unique aesthetic is created when historical townscape and futuristic interior panels come together to express the passage of time. 

We are attracted to a past enriched by layers of history as well as an opaque future not yet realized. The space exists within a 19th century building located near Via Montenapoleone, Milan's sophisticated street famous for historical architecture. It expresses the contrast between history and future showing the many layers of time in the texture of the interior walls juxtaposed with futuristic colored aluminum. 

The floating sculptures of round aluminium are colored like pieces of dyed cloth. The blue, orange and green symbolize the energy of nature, and also delivers a sense of translucency. The essence of design harmonized with technology and handwork is projected into the shop space, reflecting the philosophy of Issey Miyake's creations.”