Italy’s fashion trade shows come together to ask government for certainty over opening physical fairs

Italy’s fashion trade shows come together to ask government for certainty over opening physical fairs

Trade fairs are an essential asset for SME’s and industry in Italy, and starting them up again would be an important trigger for recovery of the national economy.

This is why Italy’s biggest fashion trade shows, PITTI Uomo, Bimbo, Filati and Taste in June, Milano Unica (showcasing excellence in fabrics and accessories) in July and the September shows MICAM Milano (the international footwear show), MIPEL (the international event for leather goods and accessories), TheONE Milano (the women’s haut-à-porter show), LINEAPELLE (an exhibition of innovative leathers, fabrics, accessories and components), DaTE (an exhibition of advanced eyewear) and HOMI Fashion&Jewels Exhibition (featuring costume jewellery and fashion accessories), are asking the government for absolute certainty about when they will be able to open their doors again, holding their events in compliance with the health and safety regulations and protocols for both exhibitors andvisitors.

The trade fair organisers are asking the government to announce, in the next Decree of the Council of Ministers, expected to be issued on April 6, permission to organise trade fair events compatibly with protection of public health. Organising an international B2B trade fair, open only to professionals in the trade, requires a lot of advanced planning and set-up, and cannot be accomplished in a matter of a few days. Continued uncertainty could put the whole fall season at risk.