JADES closes Breitestrasse location & new start planned on Königsallee

JADES closes Breitestrasse location & new start planned on Königsallee

Since 2000, the Düsseldorf-based fashion company JADES – founded by Evelyn Hammerström and Reinhard Haase – has been considered one of the top addresses beyond national borders when it comes to the latest trends, international styles, and important designers in the fashion world.

After more than two decades as a fixture in the Düsseldorf fashion scene, JADES is saying goodbye to its Breitestrasse location. The reason for the closure is the ongoing major construction projects in the immediate vicinity. For more than two years, the construction work has been impairing the accessibility and visibility of the store. There is no end in sight for the time being.

“The decision was anything but easy for us,” explains Evelyn Hammerström. “The construction sites have not only had a significant impact on our customers’ shopping experience, but have also placed a massive strain on our operational business. Under these circumstances, the location is no longer economically viable.” Despite the closure, JADES is optimistic about the future: A new opening on Düsseldorf’s Königsallee is already being planned. The new store will reflect the JADES DNA with a fresh look and a new concept. “Giving up is not an option for us. We look forward to seeing our JADES community again soon at one of Europe’s most exciting retail locations – with new ideas, familiar faces, and the unmistakable JADES spirit. Further information on the new location will follow shortly.