JOOP! celebrates ‘Red Fusion’ Summer Party with runway showJOOP! celebrates ‘Red Fusion’ Summer Party with runway showJOOP! celebrates ‘Red Fusion’ Summer Party with runway showJOOP! celebrates ‘Red Fusion’ Summer Party with runway show

JOOP! celebrates ‘Red Fusion’ Summer Party with runway show

JOOP! celebrated “The New Era of JOOP! JEANS”, the return of JOOP! JEANS WOMEN, with a Red Fusion summer party held at the exclusive club Paradise Now in Dusseldorf. Parallel to the Fashion Days in Düsseldorf, around 260 invited guests experienced a night full of fashion, music and glamour.

After the success of the men’s collection, JOOP! JEANS, the Women’s collection is back on the market as an independent line. Plus, the existing JOOP! JEANS men’s collection gets a refreshing new twist with a greater focus on denim: authentic, casual and modern. To excite the anticipation for the official premiere in Summer 2025, a runway show was held, at which, among others, the winners of this year’s Germany’s Next Top Model season, Lea and Jermaine, showed the key looks of the new collection.

Thorsten Stiebing, Managing Brand Director of JOOP!, summed up the evening: “We are thrilled with the response to our new JOOP! JEANS collection and are pleased to have this one Being able to share a special moment with so many wonderful guests and friends of the brand. The event was a complete success and a perfect start to the new era of JOOP! JEANS.”

The combination of fashion, music and a great ambience made the evening a unique experience and marks another milestone in the history of JOOP! JEANS. The new JOOP! JEANS collection will be available in JOOP! from January 2025.