JOOP! launches capsule collection with Loredana

JOOP! launches capsule collection with Loredana

For the new A/W season 23/24, JOOP! has launched an exclusive capsule collection together with successful Swiss rapper Loredana, which combines the characteristic design of the brand with the personal style of the musician.

“When developing the capsule collection with JOOP! I was able to contribute fully which was very important to me. My goal from the start was for the styles to be cool and casual and that I could end up wearing it myself. I am convinced that we have achieved this and that we are addressing younger people in particular with the Capsule Collection.” said Loredana on the development of the capsule collection with JOOP!.

The 16-piece unisex collection contains both high-quality basics as well as special design highlights such as a suit and jackets with a heat-sensitive thermal effect. In addition, there are boots, caps, gloves and a travel bag in the iconic Cornflower-JOOP! design. The selected materials focus on relaxed, modern fabrics such as nylon, sweats and jerseys that reflect the street-style character of the collection. The colors of the capsule range from bright tones like electric blue and orange to neutral shades such as white, off-white and black.