Joor, the world’s leading digital wholesale platform has announced a partnership with the Japan External Trade Organisation (JETRO) to present ‘Showcase Japan’, a virtual fashion event featuring over 30 of the most directional and contemporary Japanese fashion brands globally.
‘Showcase Japan’ is being hosted on the JOOR Passport platform, providing the participating brands and designers with exposure to a vast network of international buyers from around the world. Retail buyers will be able to shop across a broad range of categories, such as sustainability, diversity, Japanese craftsmanship, and more. Featured brands include alpha showroom, EVOLG, Vlas Blomme, ne Quittez pas and COOHEM.
“Over the past year, virtual shows have gone from being relatively unheard of to the new normal,” explained Kristin Savilia, CEO of JOOR. “We’re thrilled to further expand our footprint in Japan through this partnership with JETRO, and look forward to connecting global buyers to the elite group of brands participating in ‘Showcase Japan’.”