Kering announces 11 finalists of the Japanese Edition of its Kering Generation Award

Kering announces 11 finalists of the Japanese Edition of its Kering Generation Award

11 out of more than 120 startups were chosen through a rigorous selection and pitching process for the Kering Generation Award x JAPAN, organized by Kering in partnership with the CIC Institute in Tokyo.

Under the theme “Sustainable Fashion and Beauty,” the first Japanese edition of the Kering Generation Award focuses on companies addressing the key stages of a product’s life cycle: alternative raw materials, manufacturing, retail, and customer engagement. Having already been presented three times in China, this award highlights sustainable innovations that positively impact both the environment and society within Japan’s fashion and beauty sectors. Depending on their specialization, these startups and researchers were invited to apply to join one of the following two categories: Category A (alternative raw materials, manufacturing) and Category B (retail, consumer engagement).

The 11 finalists will each present their projects on Friday, November 8, at Kering’s headquarters in Tokyo. After these presentations, the jury — comprising fashion and luxury experts such as Raffaella Cornaggia, CEO of Kering Beauté; Marie-Claire Daveu, Director of Sustainable Development and Institutional Affairs at Kering; and Thierry Marty, President of Kering North and Southeast Asia Pacific— will select three winners. These selected finalists will be honored during a ceremony in Tokyo in the spring of 2025.