Kering launches Kering Generation Award, first time in Japan

Photo Credit : Kering's 3rd "Kering Generation Award" ceremony in China (2023)

Kering launches Kering Generation Award, first time in Japan

Kering, together with the global innovation platform, CIC Tokyo, is launching the Kering Generation Award in Japan, aiming to fast-track sustainable innovation within the luxury sector. The top three winners will receive a prize that includes comprehensive mentorship and networking, travel to Europe to meet with innovation leaders of sustainable fashion and beauty, and a 10 million yen grant to the first-place winner.

Inspired by the Kering’s vision of Crafting Tomorrow’s Luxury, the award program will identify promising change-making start-ups and technologies in Japan that have the potential to challenge the current value chain, bringing a positive environmental and social impact. Under the theme of “Sustainable Fashion and Beauty,” this first edition of the award program will specifically seek to identify start-ups that address the key phases of a product’s lifetime: alternative raw materials, product manufacturing, retailing, and consumer engagement.

Following a process of pitching sessions and critical reviews, 10 start-ups will be selected to participate in an intensive support program. An expert jury will select the top 3 finalists who will be presented at the Kering Generation Award ceremony in spring 2025. The first-place winner will receive a monetary prize of ¥10,000,000 to develop its project.