Kering x 0-93. Lab join forces to support emergence of the next generation of creatives in Seine-Saint-Denis

Kering x 0-93. Lab join forces to support emergence of the next generation of creatives in Seine-Saint-Denis

As one of 0-93. Lab’s main partners, Kering supports the opening of a unique space designed to introduce young generations to fashion and visual arts careers. The Group also fosters connections between the young talent supported by 0-93. Lab and its employees, through mentoring programs as well as workshops with the creative teams of its Houses.

Kering and 0-93. Lab, a non-profit cultural initiative, have signed a partnership with the shared goal of creating bridges between young creatives in the Greater Paris area and the Luxury industry. Founded in 2019 by designer Bastien J. Laurent, 0-93. Lab aims at making the practice of fashion design and visual arts more accessible. Over the last five years, the organization has offered free workshops and cultural events to inspire, train and empower the next generation of creatives in Aulnay-sous-Bois and neighboring cities.

To support its development and new programming, 0-93. Lab, thanks to Kering’s support, will soon open a 325m² space fully equipped for creative practices such as sewing, dyeing, screen printing, embroidery, photography and filmmaking. Located in the Cité des 3000 district of Aulnay-sous-Bois, this inclusive venue is designed to introduce local youth to careers in fashion, prepare them to join art and design schools and support them in their personal and professional creative projects.

Kering and 0-93. Lab have recently completed a six-month mentoring program in which Kering leaders engaged and shared their experiences with young creatives. As another concrete example of this partnership, in July 2024, attendees taking part in the 0-93. Lab project worked with Balenciaga fabrics to create costumes for the ballet Apaches, performed at the Opéra de Paris under the direction of choreographer Saïdo Lehlouh. In 2025, this partnership will take a new step forward with the launch of a workshop program directly connecting Balenciaga’s creative teams with the young talents of 0-93. Lab.