Lee Jeans has introduced “For A World That Works,” its first global sustainability platform uniting the brand’s legacy of innovation and purpose with a responsibility to build a stronger, more sustainable world.
In conjunction with the new sustainability platform, the Kontoor Brands-owned label also debuted Indigood Denim, a signature denim collection that eliminates water from the denim dyeing process.
The Lee brand’s new platform is focuses on 3 key areas…
“All People”
‘Lee is committed to bring more people together to transform communities in which we operate. Every year, our employees spend hundreds of hours of volunteering for their communities around the world. From installing denim insulation after natural disasters to planting gardens, we encourage and support employees to give back.’
“Our Planet”
‘Lee is committed to seek out more sustainable solutions. We are committed to embed sustainable business practices throughout our global operations and supply chain. Lee has reached zero-waste designation for all of our owned distribution centers in North America. This means that at least 95% of the waste from these facilities will be diverted from landfills through recycling, composting and reuse. We are also committed to further reducing waste in product design, retail stores and composite offices.’
“Everything We Do”
‘Lee is committed to finding more innovative design solutions to deliver better products that meet consumers’ growing demand for high-quality apparel looks good and fits great and uphold our values for social and environmental impact. Lee is proud to partner with the Ellen MacArthur Foundation’s Jeans Redesign. By forming guidelines that minimize waste associated with denim production, establish requirements for jean durability and recyclability, and ensure positive impacts on the environment, this initiative is transforming our approach to design. We’re developing high-quality clothing that’s less harmful to the planet, our communities, and the people who craft our products. Lee has become an industry leader in the world of virtual design, using technology to revolutionize the way we develop our products. Our advancements in virtual design technology have reduced the number of physical prototypes generated by 30%. Producing fewer prototypes saves the same amount of water as 72,000 Americans use in a day and reduces the equivalent carbon emissions of nearly 1 million passenger-vehicle miles.’
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