Levi Strauss acquires Beyond Yoga

Levi Strauss acquires Beyond Yoga

Levi Strauss & Co has announced it is to buy US-based premium athletic and lifestyle apparel brand Beyond Yoga for an undisclosed sum as it steps into the high-growth activewear segment.

The US denim giant said the move will help diversify its business and will “provide substantial net revenue opportunity over time through channel, geographic, gender and category expansion”.