Levi’s collaborate with Swedish recycling business Re:newcellLevi’s collaborate with Swedish recycling business Re:newcell

Levi’s collaborate with Swedish recycling business Re:newcell

Swedish recycling business, Re:newcell, has announced a new collaboration with US denim giant Levi’s. Levi’s has launched two new lines which will be produced using Circulose, a recycled materials which is made at Re:newcell’s plant in Kristinehamn.

Circulose’, a dissolving pulp, is produced using post-consumer and post-industrial cotton waste. Re:newcell takes old jeans, t-shirts and other worn out cotton clothes and transforms them into a new natural material without – it is claimed – quality loss. Circulose garments will be available to buy in stores in collaboration with selected brands over the coming months.

“This collaboration is solid proof that Circulose a high-quality material and a direct substitute for unsustainable cotton. We’re incredibly proud,” said a spokesperson for Re:newcell.

Said Paul Dillinger, Levi’s vice president of global product innovation said: “The fashion industry has long been chasing the potential of the circular economy. The jeans we’ve made in collaboration with Re:newcell show it can be done.”