Levi’s launches its 5:01 Live initiative on Instagram Live

Levi’s launches its 5:01 Live initiative on Instagram Live

Levi’s has launched a new program on its Instagram Live platform to support artists and musicians while encouraging watchers to stay at home. The program, titled 5:01 Live, is hosted on the channel every weekday at 5:01 PST.

On their recent post the brand said “Our Levi’s Family, it’s in times like these that many of us turn to music to feel a sense of community. Tune in tomorrow, March 23rd, for our first 5:01 Live. Levi’s is proud to bring you live performances from some of your favorite artists as we encourage you to stay home and stay connected. We’ll be live every weekday at 5:01pm PST. We are unified by music and all in this together.”