London Fashion Week upcoming edition themed around Positive Fashion

London Fashion Week upcoming edition themed around Positive Fashion

The British Fashion Council (BFC) has announced that London Fashion Week (LFW) February 2020 will be a city-wide celebration themed around Positive Fashion, the BFC initiative designed to celebrate industry best practice and encourage future business decisions to create positive change. City-Wide celebration aims to unite London in a festival of creativity and innovation with a dynamic schedule including events and activations in partnership with key retailers, cultural institutions and businesses, opening London Fashion Week to new audiences and communities.

The BFC has curated a schedule of activities including over 78 brands, 103 stores and 346 events taking place between Friday 14th and Tuesday 18th February. Events and activations will continue to be added to the schedule leading up to LFW. The #LFW theme will also appear in storefronts and window displays throughout the city in internationally renowned shopping destinations such as Chelsea, Covent Garden, Mayfair & The West End, to identify the partners taking part in City-Wide Celebration.