Louis Vuitton and Pharrell Williams tap Tyler, the Creator for Spring 2024 Men’s Capsule Collection

Louis Vuitton and Pharrell Williams tap Tyler, the Creator for Spring 2024 Men’s Capsule Collection

Louis Vuitton and Tyler, the Creator have unveiled a Spring 2024 Men’s Capsule Collection, spotlighting the savoir-faire of Louis Vuitton through the creative lens of the American rapper and long-time friend and collaborator of Pharrell Williams.

The looks celebrate the LVERS community, a global artistic network connected by an appreciation of the Maison’s craftsmanship. The collaboration takes the ongoing relationship between Louis Vuitton and Tyler, the Creator to a new level following his composition of the soundtrack for the Fall-Winter 2022 Men’s show.  

An instinctive union between two visual universes, the collection fuses Pharrell Williams’ signature elegant dandy dressing vibe with a sophisticated preppy wardrobe. Melding Tyler, the Creator’s iconography with that of Louis Vuitton, the Craggy Monogram – hand-drawn in a stylized version by the artist himself – becomes the emblem of the exclusive collection. Rendered in pastels, chocolate and vanilla, the motif evokes the creamy colors of liquefied textures found in patisserie, a nod to the donuts logo of the Odd Future hip-hop collective  co-founded by Tyler, the Creator.