Louis Vuitton takes menswear show to China and Japan

Louis Vuitton takes menswear show to China and Japan

Louis Vuitton is taking its men’s fashion collections on the road for the first time, the luxury brand said last week, with shows to take place in China and Japan instead of the usual destination of Paris.

The label’s American designer Virgil Abloh said the spring 2021 collection will be unveiled in Shanghai on August 6 and in Japan afterwards. Both will be open to the general public and will be live-streamed.

On Instagram Louis Vuitton posted: “To be continued… Stay tuned for “Message in a Bottle,” the upcoming #LVMenSS21 Collection presentation in Shanghai this August. Discover #VirgilAbloh’s film prologue “Adventures of Zoooom with Friends” on IGTV.”