LVMH Maisons Contribute to the Opening Ceremony of Olympic Games Paris 2024

LVMH Maisons Contribute to the Opening Ceremony of Olympic Games Paris 2024

As a Premium Partner of Paris 2024, LVMH drew on the Group’s creative excellence and the savoir-faire of its Maisons to make this milestone in the history of sports a memorable moment for millions of spectators across the globe. To bring this exceptional contribution to life, LVMH called on the talent of its artisans and teams, who worked hand in hand with Paris 2024.

For this unique Opening Ceremony on the Seine, Maison Dior creations elevated a collective score that unfolded over five scenes. The Ateliers Dior pushed the limits of excellence further than ever to achieve creative feats in record time, mobilizing the historic workshop at 30 Montaigne and the Maison’s embroiderers, who spent thousands of hours on the designs. All the creations presented in the five scenes during the Opening Ceremony were entirely made in Paris.

Louis Vuitton is contributing to the Olympic and Paralympic Games Paris 2024 with bespoke versions of its iconic trunks to safeguard unique symbols of the Olympic Games. The Medals Trunks safeguard and showcase the medals designed by Chaumet, while the Torch Trunk housed the Olympic Torch during its journey across France to Paris. The trunks are covered in Louis Vuitton’s iconic Monogram and Damier canvases respectively, embodying over 170 years of savoir-faire.

For the Opening Ceremony Berluti has styled custom-tailored ensembles for Team France athletes and coaches that embody ‘élegance à la française’. The French Maison has crafted tuxedo-inspired outfits with a unique ‘French flag’ patina of blue and red shades. The outfits are paired with an iteration of Berluti’s Shadow emblematic navy blue sneakers in France’s national colors for men, and either the supple leather Lorenzo loafers or Shadow sneakers for women. This historic collaboration is a first for Berluti in outfitting women as the Maison rises superbly to the challenge of an event of this magnitude, ensuring that each member of Team France becomes a distinguished ambassador of French art de vivre on the global stage.