Marc Cain celebrates 50th anniversary with glamorous Fashion Show

Marc Cain celebrates 50th anniversary with glamorous Fashion Show

Marc Cain celebrated its 50th anniversary at its headquarters in Germany with a ‘Midsummer Night’s Dream’ event and a large-scale Fashion Show, at which the exclusive anniversary collection was presented for the first time.

The typical Marc Cain leopard print played a leading role. The unmistakable animal pattern adorned the entire façade of the marquee as well as the idyllic garden with lake. The exclusive terrace structure was presented in Leo style. This elaborate staging virtually immersed the guests in a breathtaking world of leopard print.

The glamorous highlight of the evening was the Fashion Show in the leopard print tent. The interior was transformed into an enchanted forest, with floating fireflies, lush plants and trees. The 50 models, including supermodel Karolina Kurková, who opened the Show, entered the catwalk from a golden elevatory hidden in a tree. Right at the beginning, the models presented the 50-piece anniversary collection. The anniversary collection was framed by the highlights of the Fall/Winter 2023 collection as well as a preview of the Spring/Summer 2024 season. Marc Cain had initiated a livestream and “See Now Buy Now” events in the Stores, which gave all customers worldwide the opportunity to experience the Show up close and in real-time and to shop directly afterwards.

“This evening has moved me deeply. Back in 1973, when I founded Marc Cain, I would never have thought it possible what we have managed to achieve: Global player. pioneer in knitwear, Stores and showrooms all over the world and No.1 in premium womenswear. The evening is the culmination of the last decades, which have shown me that while there must be a vision at the beginning, the road to success is paved with innovation, technology and progress. Not to mention perseverance and the courage to realise even unconventional ideas,” states Helmut Schlotterer, founder, owner and Managing Director.

The anniversary collection is now available in-stores.