MICAM 101 upcoming edition with redesigned layout

MICAM 101 upcoming edition with redesigned layout

MICAM, the world’s leading event for fashionable, high-quality, innovative, and sustainable footwear will introduce a renewed exhibition layout at its 101st edition, held at Fiera Milano Rho from 22–24 February 2026.

With the new design, MICAM transforms product display into a space for encounters, dialogue, and business opportunities, creating a fluid, readable layout that is more effective for exhibitors and welcoming for visitors. The update reflects a holistic vision integrating production, design, and innovation while enhancing Made in Italy and international excellence.

Following KPMG’s industrial plan launched last year, the February edition will feature halls organized by product categories: Hall 1 – elegant and everyday footwear; Hall 3 – creative, non-formal styles; Halls 2 & 4 – innovative, contemporary designs; Hall 5 – global trends. Institutional areas such as the VIP Buyers Lounge, Restaurant, and Press Office will be at the back of Hall 1, while MICAM Next, the Trends & Materials area, Emerging Designer, and Future of Retail sections will be in Hall 3, creating a hub for innovation.

Hall 5 will strengthen collaboration with MIPEL, the international leather goods fair. MIPEL will occupy the front section, while the central “M&M – The Hub” will host joint initiatives, combining MICAM Academy and MIPEL Factory for training, research, and professional development. The Italian Startup area, in collaboration with ICE-Agency and MAECI, will feature emerging Italian fashion companies with an innovative and technological focus. The Hub will also present footwear and bags for Autumn/Winter 2026–2027 trends, alongside a relaxation area.

Giovanna Ceolini, MICAM President, said: “The February edition enhances the footwear supply chain, presenting a contemporary sector image and an immersive experience where business, entertainment, training, and innovation converge. Our revision, starting in February and continuing in future editions, will make visiting simpler, intuitive, and allow buyers to identify product categories clearly.”