MICAM Milano 93 upcoming edition

MICAM Milano 93 upcoming edition

The next edition of MICAM Milano will be packed with new features. With 821 brands, the international footwear trade show at Fiera Milano Rho March 13 through 15 represents another opportunity to re-launch the industry.

This year MICAM will be offering plenty of space for sustainability with the new MICAM Green Zone, an area that is intended to provide both a think-tank and a promotional opportunity for companies. The area will be set up in pavilion 7, and is dedicated to all those in the industry who wish to address the issue of sustainability. The pavilion will be divided into different areas, including a special display of exhibitors’ footwear expressing a number of provocative ideas about the sustainability of materials, production systems, and product life cycles.

Furthermore, the usual space dedicated to Emerging Designers will showcase the items of 12 creative designers from Italy and Europe. Their creations will range from the rediscovery of age-old traditions to more extravagant research into forms and materials, with original style, mindful of the values of sustainability and brimming with influences from cultures all over the world.

As always, Pavilion 1 will host the MICAM X area, a laboratory for innovative ideas, offering meetings and initiatives dedicated to its four major themes: The Future of Retail, Sustainability, Trends and Materials, Art Fashion Heritage & Future. Seminars and presentations will be held every day with the goal of offering ever-new stimuli and anticipating future scenarios.

MICAM Tales Square, an area in Pavilion 3 inspired by the MICAM Glass Slipper advertising campaign, will entertain visitors once again by offering them a special photo set in which anyone can become a prince or princess. The first 250 people to interact with the installation and tag @micam.milano during the 3-day event will receive a super-exclusive limited edition gift.

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