MICAM Milano: preparation for the 93rd edition underway

MICAM Milano: preparation for the 93rd edition underway

Scheduled to take place in a concentrated 3-day period from 20 to 22 February 2022 and with extended opening hours – until 7 p.m. on the first two days of the event and 6 p.m. on the third day – the next edition of MICAM Milano will be back to give fresh impetus to the market, thanks to its comprehensive offering and tried-and-tested formula: footwear for men, women and kids, and a wide range of models so as to meet the expectations of increasingly demanding buyers. The numerous collections for the F/W 2022-2023 season will once again be protagonists of an event that is ready to present buyers from all over the world with top-quality products from Italian and foreign manufacturers.

As Siro Badon Chair of Assocalzaturifici and MICAM Milano commented: “I think it’s fair to label last month’s fair as the ‘Renaissance edition’, marking the rebirth of the footwear industry. The numbers were highly satisfactory and confirmed yet again that Micam represents a unique event within our industry, an opportunity to do business in a great international hub. We are already at work to provide all those operating in the footwear industry with a February edition that is even bigger and better in terms of product offering and training opportunities, to ensure we get back to pre-covid levels as soon as possible. Market trends seem to indicate that we are finally seeing the end of the crisis, and I hope the footwear sector will soon return to being the driving force of Italian manufacturing”.

Alongside the footwear exhibition, there will of course be a series of events offered by MICAM X, the learning and training platform that is now an important and integral part of Micam.

In addition, in February 2022, space will once again be devoted to the evolution of fashion, seen through the eyes of the new talents that MICAM wants to encourage and promote. The Emerging Designers project will in fact be back again, showcasing the creations of promising young designers from all over the world selected by a panel of experts. There will also be a strong focus on sustainability, a subject which for Assocalzaturifici represents an absolute priority.