MICAM Milano upcoming 95th edition

MICAM Milano upcoming 95th edition

MICAM Milano, the International Footwear Fair, will be back at Fiera Milano from 19th to 22nd February 2023 for its 95th edition. A total of 988 brands, including 451 foreign exhibitors, will be showcasing their products.

According to MICAM and Assocalzaturifici Chair Giovanna Ceolini: “MICAM is an eagerly awaited event for international dealers who see it is an excellent business opportunity. It has always represented not only the litmus test for the market, but also a privileged opportunity to get a sneak peek at the trends of the future. At a pivotal moment for sustaining the economic recovery of the sector and bringing productivity back to pre-pandemic levels, this trade show represents an extraordinary opportunity. The upcoming edition has a strong focus on innovation in retail and the latest developments in sustainability. Technological upgrading and digitisation are key factors in our industry that can help make footwear companies more attractive to new generations”.

MICAMX: the sector’s innovation hub has a new look The MICAMX area will be back in Pavilion 1 with a completely new layout designed to offer visitors a unique opportunity to gen up on issues of key importance for the industry with guests, best practice and important international speakers, covering four main themes: trends & materials, sustainability, art fashion heritage & future and the future of retail. The curator of the panel will be Federico Brugnoli, CEO & Founder di SPIN 360. Within the MICAMX space, the Trends & Materials area, set up in collaboration with Lineapelle, will take the form of a display of materials and components featured in the FW 23- 24 collections. The area was devised in conjunction with a new tool for buyers: the Trends Buyer Guide powered by Livetrend, a guide to trends and must-haves for the next FW season that helps buyers identify the season’s best-sellers and optimise their purchases.