MICAM Milano will return to Fiera Milano from 17th till 20th September 2023 with its 95th edition. Quality, sustainability, innovation and a focus on young people are, as always, the drivers of the event.
‘Walk Your Way‘ is the new campaign will support the next edition of MICAM. It’s an invitation to explore one’s own style, to embrace one’s individuality and to wear shoes with pride to achieve one’s goals step by step. MICAM represents the multi-faceted world of high-quality footwear in which the customer is at the core of its value system. There are no rules to follow when it comes to shoes. Everyone is encouraged to follow their own passions and wear the shoes that make them feel most comfortable in every situation.
The talent of young people is, as always, at the heart of MICAM with its many initiatives that aim to promote it and introduce it to operators. Starting with the area dedicated to Emerging Designers that will host 12 creatives from all over the world selected by a special jury. Sustainability and originality are the keywords of the collections presented: recycled or recyclable materials and attention to the production chain are just some of the features of the shoes that will be on show.
The Italian Start Up area, also in Hall 1, is dedicated to the most promising new start-ups. The curiosity and imagination of young Italian companies will give rise to a series of proposals that are out of the ordinary in terms of originality, sustainability and usefulness.
Young people will also be the protagonists on 18th September of the final fashion show of the Mittelmoda Fashion Award, the competition that every year selects and rewards the creations of young fashion and design students from all over the world.
Future of Retail, the space dedicated to innovative ideas that will shape the future of retail, will host a number of companies proposing advanced solutions useful for the footwear sector: in this edition the focus is on 3D technology and its potential to increase retailers’ business.
The MICAMX area will be back in Pavilion 1 with a completely new layout designed to offer visitors a unique opportunity to gen up on issues of key importance for the industry with distinguished guests, best practice and important international speakers, covering four main themes: trends & materials, sustainability, art fashion heritage & future and the future of retail.
Within the MICAMX space, the Trends & Materials area, set up in collaboration with Lineapelle, will take the form of a display of materials and components featured in the FW 23- 24 collections.
Sustainability is increasingly at the heart of the innovation proposed by footwear manufacturers. For this reason, the VCS Verified & Certified Steps area will once again be presented at MICAM. This area is dedicated to the first certification mark for the footwear industry, granted to companies embarking on a process of assessment, measurement, and above all, improvement of their corporate sustainability performance in line with internationally recognised standards.
“MICAM drives the recovery of the national footwear sector and plays a key role for the affirmation of our companies that need trade fair support to establish themselves and develop in international markets,” explains MICAM President Giovanna Ceolini. “I hope that the event can once again confirm itself as an irreplaceable business opportunity and driving force for a sector of great importance in economic and employment terms. With over 3,700 companies and more than 72,000 employees, this production segment is one of the absolute pillars of the fashion system. I would also like to remind you that MICAM is a spotlight on new trends starting with sustainability, which is no longer a short-term trend but a key factor in customers’ purchasing decisions. A paradigm that, together with digitisation, is transforming the footwear industry and taking it into the future’.
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