Micam Milano wins the ICMA Award

Micam Milano wins the ICMA Award

Scheduled for March 21 through 23, 2021 at Fieramilano (Rho), MICAM Milano, the world’s leading footwear trade show, promoted by Assocalzaturifici, is ready to serve a market that is responding with resilience, attempting to provide the right amount of space for all sectors of the industry.

The advertising campaign MICAM in Wonderland and the related integrated communication plan prepared by MM Company with accounting by Laureri Associates have won the gold medal at the ICMA International Creative Media Award for best social media project of 2020.

MICAM Milano succeeded in the enterprise of using an ironic approach and a metaphysical fairy- tale world to re-enact some of the most significant moments in the best-known and most universal of fairy tales in a series of photos and videos. The creative idea, which made its debut in February 2020, has been nicknamed #micamtales: a collection of fairy-tales reinterpreted with a contemporary twist.