MICAM prepares for upcoming September 2020 edition

Inspired by this conscientious desire to relaunch the industry, edition number 90 of MICAM Milano coming up at Fiera Milano September 20 through 23, 2020, is preparing to showcase the proposals of more than 500 companies and has already received confirmation of the participation of over 5000 international buyers, primarily from within Italy and Europe.

“MICAM Milano will be the first large-scale event to be held at Fiera Milano Rho since the lockdown, an event offering a concrete opportunity for companies in the footwear industry to relaunch the business,” explains MICAM Chair Siro Badon. “It’s the first milestone in the new sales campaign of a strategic sector of the Italian economy. Meeting in person at the trade fair is still the best way of negotiating orders, allowing buyers to see and touch samples and above all, by participating in the event, to talk to colleagues and dealers in the industry about where the market is headed, identifying the trends of the future before they arrive. I also wish to emphasise that government funding for Italian companies participating in international trade fairs is a concrete solution for supporting the relaunching of the industry on world markets. Funding made available by Simest offers special contributions and non-repayable grants for Italian exhibitors participating in the trade show”