MICAM is presenting the first data-driven Footwear Trend Area and Buyer Guide for an International trade fair. This data-driven project is born out of a desire to ameliorate the visitors’ experience by giving them the most reliable seasonal trend directions in order to optimize their buying.
For this, MICAM has partnered with Livetrend, a pioneering start-up in trend intelligence and analytics. The innovative digital solution analyzes millions of images and information from several web sources and for this collaboration brings its technology to footwear with specifically developed algorithms.
The overarching theme for 2024 is ‘Intertidal‘, where foreign worlds, from metaverse to microbes, are opening paths to face the end of abundance and to rebuild tomorrow with new digital or regenerative resources. The next year will look at reassuring essentials, at old and new tribes, at sustainable technology and at a matrix of physical and digital realities. Tomorrow will exist beyond limiting codes and mindsets with ideas that draw on savvy frugality, resilience, collaboration and the promises of technology.
With this, MICAM x Livetrend present 4 seasonal macrotrends for SS24 for women, men and kids…
Trend: Ancestral Refuge
For SS24, consumer’s desire for deeper meaning and stronger spiritual connections are further explored. By delving into the rich repertoire of antiquity, this trend is taking inspiration from ancient cults up to greek mythology. For footwear, this ancestral inspiration translates into crafted features for a raw and ancient feel. At the same time, soft and luxurious attributes enhance the delicate and fragile element of the trend. In design details, the trend matches rusticity with sophistication and translates into straw, macrame, woods, suedes, nets and talisman-like jewels.
Trend: Virtual Eden
For SS24, real and virtual worlds are becoming more and more intertwined. In new phygital spheres, the boundaries of our creativity are broken for an entirely new aesthetic language. This new world dreams of unknown species, structures, plants and wondrous objects in magnifying design. In design, augmented color hues form into a digital bubble-gum palette. New organic shapes, highly sensorial textures enrich new products with ideas of morphing, transformation, reflection and 3D-printing. From foamy, glossy and jello textures to artificial details or lab-grown glitters, the trend’s new products seem to be projected into this world via VR filters.
Trend: Sleek Subversion
SS24 is manifesting the desire to explore the odd and disturbing to uncover unique beauty. Instead of romanticizing life’s bright side, this concept is cautiously diving into the world of villains, anti-heroes and outcasts. For designs, a subversive language of style is translating the polarizing play of uniform and stand-out into a new eccentric minimalism. This unexpected aesthetic enriches products with sharper, more contrasted outlines for sleek and rebellious impacts. Materials reflect the play of life’s dark and bright sides in strong optical color contrasts, from checkerboards to gradients, or via the duality of sleek latex next to stained leather coatings. Details draw on experimental studs, metallic hardware and ironic heels for stylized extravagance.
Trend: Bio Hacker
This theme reacts to daunting climate shifts and the world’s growing lack of resources in a pro-active manner. With more extreme weather patterns, this concept proposes an army of eco-warriors trying to preserve the beauty of this planet and find shelter from its powers. In a magnifying spectacle of flora, fauna and technology a hybrid aesthetics infuses footwear items. The palette similarly merges nature‘s greens with augmented shades in mint and lime tints. In designs, raw recycling meets sleek engineered structures or surprising scuba materials. And in the details, peak performance features from pullers, rain-protectors or more utilitarian grip soles appear as fashionable add-ons in new polished interpretations.
PLEASE READ THESE TERMS AND CONDITIONS CAREFULLY