MICAM X to debut with the “Number Zero” at the next edition of MICAM

MICAM X to debut with the “Number Zero” at the next edition of MICAM

new format to tell the evolution of the footwear sector, from cutting-edge materials to the most revolutionary consumer trends, from sustainability to new ways of doing retail: MICAM “X” will make its debut with the “Number Zero” at the next edition of MICAM, the international footwear exhibition, scheduled from 16 to 19 February 2020.

In a symbolic and decisive moment for the world and for the footwear industry, which is going through a phase of profound change both in the production processes and in the philosophy that surrounds footwear (including the perception that the final consumer has of it), MICAM “ X ”, will become the stage of the most innovative and technological proposals and will characterize the heart of the fair, in the area of ​​fashion shows and seminars in Pavilion 1. It will be the meeting place where the MICAM public will find engaging stimuli to discover new trends in market, between style currents, materials research, sustainability and the future of retail. Presentations, workshops, dedicated exhibitions and other initiatives dedicated to innovation will develop around the three key themes for the sector: materials, sustainability and retail. A meeting point with speakers and innovative realities from around the world, to confront the unknowns (hence “X”) of the future and find the keys to understanding the increasingly disruptive changes that are changing the rules of the game. How are consumption / purchase trends evolving? What drives their choices? Micam “X” will be an immersive experience through presentations and accurate research and materials to see and touch.