MICAM’s upcoming 100th edition

MICAM’s upcoming 100th edition

MICAM, the leading event for fashionable, high-quality, innovative and sustainable footwear, will celebrate its 100th edition. From 7 to 9 September at Fiera Milano Rho, the trade fair will highlight more than half a century of history, combining heritage and innovation, in a way that has made it a key international showcase for both Italian SMEs and global brands presenting their latest collections.

The celebrations will include fashion shows, talks on innovation, a dedicated exhibition and the issue of a commemorative stamp. Visitors will be taken on a journey through the past, present and future of MICAM. MICAM will host 870 brands – 401 Italian and 469 international. The top five exhibiting countries after Italy are Spain, Turkey, Brazil, Germany and Portugal, and more than 30,000 buyers from 150 countries are expected.

The 100th edition will open with a ceremony featuring the cancellation of a special stamp from the series Excellences of the Production System and Made in Italy”.

Alongside new Spring/Summer 2026 collections from leading international brands and Italy’s most renowned manufacturing districts, a special exhibition “100 STEPS INTO THE FUTURE will retrace the evolution of taste, style and technology through iconic images. Each decade will be represented by two models: one lifestyle shoe reflecting everyday trends, and one technical-sport shoe symbolising innovation and performance.

MICAM will also feature the Trends & Materials area, with its AI-based Buyer Guide designed to support purchasing decisions and reduce unsold stock, and the Future of Retail space, dedicated to the innovative ideas reshaping retail.

Runway shows will provide the backdrop for today’s style, while 12 emerging international designers will showcase the creativity and innovation shaping tomorrow.

Innovation will also take centre stage in the new MICAM Next programme curated by Wired Italia, with talks on: “E-commerce, new tech: omnichannel strategies for footwear”, “Shoe design: between creativity and customisation”, “At the feet of AI”, and “Sport shoes, tech shoes”.

Young Italian startups will also be showcased, in collaboration with ICE and MAECI.

A new area in Pavilion 5 will also debut, showcasing an eclectic universe of footwear designed for every aspect of life, with an eye on global styles and trends.

The centenary of MICAM also coincides with the 80th anniversary of Assocalzaturifici, the association representing more than 400 Italian footwear companies and owner of the fair. A double milestone that celebrates the past – with its artisanal tradition and know-how – while looking towards the future and new achievements.